Fika Rooms was a distributed hotel concept focused on providing standardized, quality, and budget accommodation in Africa’s secondary cities. The validation period demonstrated that the Fika Rooms business as conceived (a distributed hotel model) is not feasible for the following reasons: A) Insufficient supply of ready or near-ready units to scale at a viable rate; B) Non-professional landlords across each new unit would mean a massive administrative process and potential legal exposure; C) Poor recent investment performance of peer companies (OYO, Sonder) will make funding this business much harder than originally planned.